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Adsense Secrets Spilled: $10+ RPM

GadsenseOk, let’s take a look at how to raise your AdSense RPM to double-digit figures.

First off, perhaps we should define RPM for anyone that’s wondering what I’m talking about… AdSense RPM is the average amount of (R) Revenue your AdSense ads earn (P) Per (M) Thousand views.

M = thousand? Yep, M is the Roman Numeral for 1000.

You can find your Adsense RPM on your Google AdSense reports page.

Many of us that are new to AdSense often see our sites averaging an Adsense RPM of about $2.

But you can get way more than that, and you don’t have to turn to any bizarre tricks or mislead your readers to do it.

Here’s how:

Increase The Number Of Bidders Bidding For Your Ad Space

1) Start by taking a look at the ‘my ads’ section of your Google AdSense account.

For each of the ads that you are currently using, click on ‘edit ad type’.

Make sure each of these is set to “text & display” ad types.

I know… maybe you prefer to have either text or display only. But you want to increase your RPM, right?

If you select to show just one or the other, then you are limiting the pool of bidders that are bidding on the ads that are appearing on your site. Fewer bidders means a lower average CPC (Cost Per Click) and, therefor, a lower average RPM.

2) Next, take a look AdSense’s recommended ad sizes. In the ‘my ads’ section of your AdSense account, click on ‘new ad’. At the top you will see their current recommended ad sizes.

There are two reasons those are recommended. They have the most bidders and are sizes that people tend to click on more often than other sizes.

These are the ad sizes you need to use on your site to increase your RPM.

3) Lastly, at the top of your AdSense account page, click on ‘allow and block ads’. In most cases, you should not have anything blocked. If you block certain ads, then you are blocking bidders. You need those bidders to push up the CPC. Each one you block will lower the number of bidders, and result in a lower RPM. Only block a bidder if you absolutely have to.

Location, Location, Location

If you have your AdSense ads at the very top, bottom, or the sides of your webpages, you’re killing your chance at having a high RPM.

You need to have at least one, your main ad, right in or very close to the middle of the page. It needs to be embedded in your main content. And it needs to be high enough on the page that it can be seen, or at least partially seen, when the page loads (before any scrolling is required).

My other site, News For Shoppers, is very well optimized for AdSense RPM. You can check it out as an example of the techiques mentioned here. Just click on any of our articles there and you will see the main ad inserted within the content and appearing above the fold (if you are on a desktop screen).

BTW – If you have expertise in any of the topics we cover at News For Shoppers – you might consider writing and participating in our AdSense sharing program! Click here for more info.


This is a big one.

By writing about a topic that keys into something that advertisers are bidding on, your AdSense RPM will rise.

I used to have a general news site. I can tell you from experience that writing about murders, missing children, and earthquakes is not the way to AdSense riches.

We do much, much, better with our topics on News For Shoppers. There, our articles are mostly related to products and stores. Those do well.

The readers that your topics attract also affect your AdSense RPM.

For example, webmasters seem to be very resistant to clicking on ads. I’m not saying you can’t get a $10+ RPM from webmasters, but I do think it’s more challenging.

Readers that know up front that when they click on an ad, Google and the website owner are going to make money from that click, are hard to monetize.

The sweet spot is when your topic is one that an advertiser wants his ads on, and your reader is open to clicking on ads.


This one I don’t understand, but I have observed it…

Articles with high traffic over a short period of time seem to get a better AdSense RPM average than slower moving stories.

There are exceptions, but in general, a story that gets 10,000 views in one day seems to have a better RPM than a story that does 10,000 views over a year. You would think that once things were averaged out, 10,000 views is 10,000 views and the time frame wouldn’t matter. But it seems to.

Either way though, you do need traffic to make money with AdSense. And you need to have at least 5000 to 10,000 views on an ad to really judge what its AdSense RPM is going to average out to. Don’t get excited or depressed by your RPM if there have only been a few hundred views on it. That’s not enough to judge it on.

Mobile Friendliness

If a high AdSense RPM average is your goal, your site has to gracefully adjust to different screen sizes.

Sites that do not display correctly, or whose ads don’t fit or don’t appear correctly on a mobile screen, can be losing 30% to 40% of their AdSense RPM on that alone.



Double digit AdSense RPM is possible. It won’t happen every day or with every article you write. But it’s a great goal to have and it can be accomplished.

Not all of our articles on News For Shoppers hit that goal, but it is an example of a site that is well optimized for AdSense. Stop by and visit – and maybe even consider joining us as a writer!


Experts Wanted!

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