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Google Analytics is Easy to Use – Really!

There are many pay per click myths that bounce their ways around the Internet from time to time and it is best to eradicate them with soothing, reassuring pay per click love whenever possible. Let’s start by vaporizing the myth that Google Analytics is difficult to use.

Google Analytics is one of the easiest online marketing analysis systems ever.

Google is devoted to making online advertising a possibility for anyone with a business they wish to market online. The idea behind every Google innovation is that their tools and features be useful and accessible to everyone.

Therefore, if you come across a pay per click sourpuss who tries to frighten you by saying that Google Analytics is really hard to use and really confusing for those with little online advertising experience, smile at them sweetly and let everything they tell you go in one ear and out of the other.

Google Analytics is easy to use, very easy, and the rest of this post lists and number of basic tasks and features the pay per click novice can put in place in order to get started on the management of their pay per click campaign without further delay at any time.

What is Google Analytics and why is it useful to the pay per click advertiser?

The pay per click advertiser who uses Google AdWords to market his or her business online can use Google Analytics in order to keep track of what is happening within his or her pay per click campaign. Google Analytics allows the advertiser to make the right changes needed to improve the quality and success of their campaign on a daily basis.

The goal of all pay per click advertisers is to generate lots of conversions, improve Quality Score, so that the cost per click of their advertising drops and the possibility for securing a place in the advertising top spots increases, and to increase the brand awareness of their company on the Internet.

Google Analytics records all the information about your clicks, your advertisements, the Internet users who visit your site, whether they convert or not and more. It provides the ultimate insight into your pay per click campaign and allows you to generate reports full of data that you can use to make informed decisions about what to do next to make improvements within your campaign.

How to generate a report in Google Analytics.

With everything above in mind, one of the most important things to learn how to do from the very beginning when getting to grips with Google Analytics is how to generate a pay per click campaign report. Naturally, as Google always makes an effort to make things simple, the generation of pay per click campaign reports within Google Analytics is easy. Don’t let anyone tell you differently.

One of the reports (there are many types for many purposes) that you can generate in Google Analytics is the “site load time” report. It is important to find out whether your pages are loading quickly or not. If your website takes too long to load, you might be losing out on customers and conversions as a result and you will need to make changes to your website to ensure that the pages start to load quicker.

To generate a “site load time” report, do the following:

1. Click on “Content” on the left-hand side of the page
2. Click on “Site Speed” and then on “Site Speed Reports”
3. If your site takes more than a few seconds to load, Google will start to flag this as an issue for you to resolve (because Google is just nice and helpful like that!)

And it is that simple. A “site load time” report in three simple steps. Google Analytics is easy to use. Very easy!

How to find out which URLs on your site are generating the most conversions?

When you create your pay per click campaign you will select keywords, design some text advertisements and then choose a destination URL that those advertisements will link to. These will be the pages in your website that Internet users visit when they click on your advertisement, maybe to buy a product, request a service that you offer or sign up to a newsletter, for example.

If you know which destination URLs (which pages on your website) are generating the largest amount of conversions and which ones are wasting your advertising budget, you can make positive changes to your advertising campaign accordingly.

So, the following steps explain how you can easily generate a report in Google Analytics to show which destination URLs are generating the most conversions for you and your business:

1. Click on the “Advertising” tab in the menu located on the left-hand side of the screen
2. Click on the “AdWords” tab
3. Select the option entitled “Destination URLs”
4. Export the list of URLs into Excel if you wish to play around with the figures that Google Analytics provides

And that’s it. Now you know which URLs, which landing pages, are working really well for you and generating lots of conversions. It is that easy!

How to generate reports to show the time it takes between the first visit to your site and a complete conversation – and why?

The answer is fairly straightforward. If you gather data on your target audience which shows that on average the Internet user visits your site and then returns 5 days later in order to convert, you know that it might be worth investing in a Google Remarketing campaign to encourage more and more users who visit your site to return and convert at a later date.

It is important to analyze Internet user behavior in pay per click marketing and Google Analytics makes it very easy to do. Take the follow steps to access a report of this kind at any time:

1. Click on the “Conversions” tab in the menu located on the left-hand side of the screen
2. Select the option for “Multi-Channel Funnels”
3. Choose “Time Lag” and then focus on the column headed “Time Lag in Days” which lists the number of days between an Internet user clicking on your advertisement and then returning to your site again to convert at a later date.

And that’s it! You have another superb report, courtesy of Google Analytics, in three easy steps. Remember, anyone who tells you that Google Analytics is difficult to use is either not being honest or they don’t really know what they’re talking about. Google Analytics is incredibly easy. Anyone can get to grips with it. Anyone!

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